Curry up Now Finalizes Multi-Unit Franchise Deal to Expand Into New Jersey

Curry Up Now, the largest and fastest growing Indian fast casual concept in the United States, has finalized a multi-unit franchise deal to bring its innovative Indian eats throughout New Jersey. Franchisees Pritesh Benjamin and Tejavsi Patel plan to open Curry Up Now locations in the Central and Northern parts of the state, with sights set on opening their first location in the next six months. The New Jersey outposts will be the first for the brand in the Northeast, joining more than 50 franchised units in development around the country.

“The creativity and unique essence of the brand is what impressed me the most when I first discovered Curry Up Now. They not only pay attention to the taste of the food, but also how it is presented, and that is something that isn’t available on the East Coast yet,” said Benjamin. “I am thrilled to start this venture with Curry Up Now and am proud to be bringing the brand’s creativity, passion, and food to future fans across New Jersey.”

Curry Up Now was founded in 2009 by husband and wife duo, Akash and Rana Kapoor, and ably supported by co-founder and Senior VP of Operations Amir Hosseini. In the last year alone, Curry Up Now has been featured in QSR’s 40 Under 40, Nation’s Restaurant News’ 2018 Breakout Brands, and was listed as #38 in Fast Casual’s Top 100 Movers & Shakers.

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