Support From HomeFront Brands Helps Tampa Franchise Thrive in Local Market
They say good fences make good neighbors, but they also make great business opportunities. Matt and Alicia Heck, franchise owners of Top Rail Fence in Tampa, Fla., are living proof. In November 2023, the couple joined the growing brand, tapping into the growing, $8 billion U.S. fencing market, according to GrandView Research. With homeowners investing heavily in security, privacy and curb appeal, fencing has become a thriving business opportunity in home services.
A Solid Foundation
Top Rail Fence is a leader in the fencing industry, recognized for its commitment to quality, durability and customer satisfaction. The company offers a comprehensive range of services, including residential, commercial and agricultural fencing. As part of the HomeFront Brands portfolio, franchise owners benefit from exceptional support in areas such as marketing, operations, training and technology.
The Hecks were looking for something special in a franchise. “We wanted a family business that could offer value to our community and stand the test of time,” Alicia says.
The couple brings complementary skills to their new venture. Alicia has a background in interior design and entrepreneurship and Matt has extensive marketing experience. Though new to the fencing industry, they fully embraced the franchisor’s proven business model, which equipped them with the tools they needed to thrive.
From the start, Matt and Alicia prioritized exceptional customer service. Their bilingual team, fluent in both Spanish and English, quickly became a standout feature in Tampa Bay’s diverse community. “Our customers really appreciate that about us,” Matt says.
They are proud of the positive feedback from customers. “Our pride and joy is our reviews. They’re a way for clients to share how they feel about working with us. We’re a real family business and work very hard to make sure our clients are happy,” she says. The Hecks credit much of their success to the support they’ve received from HomeFront Brands. “We didn’t know much about the industry before starting with Top Rail, but we knew HomeFront Brands was where we wanted to be. They have an amazing vision for the future,” Alicia says.
HomeFront Brands simplifies operations, handling tasks like marketing and technology, so franchisees can focus on their customers. This kind of support made all the difference for the Hecks.
Looking Ahead
They have big plans for their business. “We’d like to grow steadily over the next few years with a focus on customer care and quality products,” Matt says. But even with their business ambitions, family life remains their priority. With three young kids, the Hecks make time for beach trips, bike rides and exploring Florida’s state parks. For them, starting this business wasn’t just about making a living — it was about creating something meaningful for their family and their community.
About Top Rail Fence
- Founded: 2014
- Specialty: Residential and commercial fencing solutions including wood, vinyl, chain-link, ornamental and specialty fences
- Parent Company: HomeFront Brands
- Key Selling Point: Focus on durability, customization and curb appeal with eco-friendly materials
- Franchise Opportunity: Turnkey business model with comprehensive training, ongoing support and access to proprietary technology
- Target Customers: Homeowners, property managers and business owners
- Market Demand: Growing interest in privacy, security and aesthetic enhancements for properties
- Ideal Franchisee: Business-minded individuals passionate about building strong community connection
For more information about the Top Rail Fence franchise, visit the brand’s website.
