The choice to add the female animated character to Cottman’s online video series – which includes another dynamic animated auto expert, the Cottman Man – comes as the brand prides itself on continued inclusion. Cottman aims to boost the representation of women as experts in the auto care industry, a place where they see major gaps in gender roles. Likewise, Cottman sees this as an opportunity to remind its loyal and new customers that it is a trusted provider of automotive services for any and every driver – male and female.
The Transmission Physician is a specialist in transmission technology and repair, and explores topics through the video series such as, checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more. These videos are accessible via the Cottman website below.
The Transmission Physician animated character is a tribute to those women who already work in our industry, which embodies owners, center managers and technicians alike.