How Franchise Owners Can Improve Social Media Photos
The importance of social media can’t be overstated, especially for franchise owners. With the simple use of their cell phones, business owners can take quality photos and post them to social media to bring awareness to their incredible brands. Social media is a powerful marketing tool and having a quality social media strategy for your franchise is key.
Using social media has been a great way for entrepreneurs to advertise their products and tell their stories through photos. Restaurant franchise owners have done this to great success. Who doesn’t love seeing a great photo of food from their favorite restaurant on social media? But there are some best practices to make the best use of these platforms and take better quality photos.
Tips for Taking Great Social Media Pictures
It’s All About the Lighting
Lighting can make or break a photo. It is best to take a photo near natural light. If you’re inside, going by a window would be a great way to do this. Make sure that the subject is off at an angle with their back to the light. The light will be too bright if you face the window when you shoot the picture.
Photos Should Be Horizontal
The photos you post shouldn’t be taken vertically. Make sure that your photo is on the landscape setting, not portrait. Horizontal photos are easier to crop and look better on social media platforms.
Don’t Use Zoom
Especially for cell phone users, getting closer to the subject is better than using the zoom function, which can make the photo blurry.
Types of Photos to Post
Include Your Employees
While social media is a great way to advertise your franchise’s products, it is a fun way to tell your story and get your staff members involved. Not only will this help staff members to feel like an important part of the business, but customers could become interested in learning more about the business and the people who run it. This can make a big impact.
Make Announcements
Social media is a great way to make announcements about events going on at your franchise. Your customers can know if you are having a sale, are hiring, or have new store hours.
Get Customers Involved
When a customer shares and tags you in a photo, share it! This is called user-generated content. Be sure to thank them for posting the photo and ask if you can post it on your page.
Photo Quality
How to Convert Heic to Jpg on Mac
iPhone users using iOS 11 or any later version are increasingly noticing that their camera pictures are no longer taken or stored in the traditional format which is JPG. Instead, a newer format for images called HEIC is being used to compress photos and preserve their quality. Although this format offers better compression, it’s not compatible or supported by most devices and apps out there. If you move these photos to your computer or any other device, you might not be able to view them. This is why most Apple users look for alternative ways to compress their HEIC photos and convert them to JPG format. Luckily, there are many, and yes it is possible to convert your HEIC photos into JPG without losing their quality. This article lists everything you need to know about HEIC and how you can compress it into a more traditional format that works with all devices.
What Is the HEIC Format?
HEIC was developed by Apple as their proprietary version of the HEIF or the High-Efficiency Image File format. HEIF is designed to be a format that compresses images to reduce their size while preserving their original quality. This feature makes it way better than JPG in terms of saving disk space and protecting image quality; however, this format is not supported by all apps and devices. People find it difficult to deal with HEIC formatted photos from their ends, and their only option is to find a way or tool to convert their HEIC media in order to be able to access them on other devices and edit them with third-party apps. This explains why despite the increasing number of developers adopting this format, most users still can’t accept the change and prefer to use the standard image format of JPG. Of course, iPhone users can change their camera settings and stop taking photos in HEIC format, it’s just not widely common for users to choose their image format before taking pictures. By going to the iPhone settings, you can find an option called Camera, the select format, and this should be where you’ll be able to choose the most compatible format for your camera photos.
Converting to JPG Using Mac’s Preview App
The question of how to convert HEIC photos to JPG arises when users upload their iPhone photos onto their Macs or PCsand start editing them. The problem is that even if you prefer HEIC, there aren’t many apps that support this format. So, before deciding to convert your HEIC photos or even get rid of them, look on your device for apps that are potentially compatible with HEIC. Any Apple-supported app should be able to open and preview HEIC files including iMovie, Photos, and Preview. Other apps like Adobe will only allow you to open HEIC files on a Mac. Aside from this hassle, the Preview app is the simplest and easiest way to convert HEIC to JPG, and here’s how it works. Open your HEIC file or photo in Preview, find the File option and click it, and then click Export. This should give you a drop-down menu with the available file formats, simply choose JPG or PNG, or whichever is more compatible with what you have in mind. Finally, click Save.
Converting HEIC Using Mac’s Photos App
The Preview app is not the only way of converting HEIC files, Mac’s Photos application allows you to open and convert HEIC photos as well. All you have to do is open the app and choose the photo you want to convert, click File, Export, and then Export photo. You should then find a drop-down menu called Photo Kind. Choose your desired format, for example, PNG or JPG, then click Export. The final step is choosing the location you want to save your files in and clicking export to finalize the conversion. Other software and online tools exist for that purpose; however, Apple apps are the most compatible with this file format and work perfectly for exporting and compressing HEIC files and converting them into JPG or PNG formats.
The HEIC format is used for taking photos and storing them on iPhones with any iOS later than iOS 11. The format was introduced to save space and preserve image quality without causing any data loss while compressing the files. It offers better compression and is very useful for many developers adopting the latest solutions for space efficiency. However, for average users, a lot of hassle is involved with moving photos and editing them on different devices, and that’s why they prefer to use apps that convert the HEIC format into more traditional and convenient formats.