British Swim School CEO Hands Over Reins to New Leadership

Rita Goldberg, founder and CEO of professional swim lesson franchise British Swim School announced that she has sold the business she started over 35 years ago to multi-brand franchise company Buzz Franchise Brands.

Goldberg started the business in the basement of her Manchester home in 1981 and since then, turned the brand into a franchise that has grown to nearly 200 schools in 21 states and has an international presence.

“I’ve been in this business almost 40 years now, and I could not be prouder of what we have accomplished in the past eight years growing this into a business that provides almost 17,000 swim lessons for children each week. Through this work we are teaching vital water survival skills and combatting the many lives lost to drowning. For this to continue, and for British Swim School to leverage its growth opportunities, it was time to bring in some partners to support that growth,” says Rita.

This is the first franchise acquisition for multi-brand franchisor Buzz Franchise Brands, led by CEO Kevin Wilson. “I have worn many of hats in the franchising industry, and I am thrilled to leverage that experience to lead this reputable brand’s growth in the years to come. The mission of British Swim School is powerful, to save children’s lives by teaching water survival skills, and I am proud to be a part of that,” says Longe.

For more information on British Swim School visit, and for more on Buzz Franchise Brands visit

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