The Home Services Brand Delivers Exterior Washing, Gutter Cleaning and Holiday Light Installation Services
One of the key drivers of successful franchise ownership is to fully believe in the franchisor’s proven system, says Pat Clark, co-founder of Bright Brothers, a company that offers exterior home washing, gutter cleaning and holiday light installation.
“Going all in on franchise ownership means adopting a ‘learn-it’ mentality, and luckily, at Bright Brothers, the system that you are learning has been proven effective for over 35 years,” Clark says. “The processes, tools and support help franchisees master the nuances of becoming a successful entrepreneur.”
Clark’s confidence in Bright Brothers’ business model is rock solid. “We are set to revolutionize the exterior cleaning industry,” he says, noting that the company’s three key services are all in areas of growing demand. “This variety ensures our franchisees experience less impact from seasonality, enjoy recurring revenue opportunities, and can cross-sell multiple services to the same clients.” The company serves both residential and commercial customers, utilizing a soft washing method to safely clean outdoor surfaces without causing damage.
In addition to trusting the company’s system, he says, successfully running a Bright Brothers franchise requires embracing the company’s core values of trust, reliability and professionalism. “At Bright Brothers, we believe that doing things the right way is the only way. Every aspect of our system — from how we answer the phone to how our technicians perform their work — is designed with superior customer service in mind.”
Collaborative Leadership
Clark’s first venture into business ownership was also in the exterior washing industry. He formed his first company in 2008, and with its success, began expanding it in 2013. More recently, he has collaborated with Larry Janesky, a seasoned home improvement contractor. Janesky has helped hundreds of entrepreneurs grow their businesses through Contractor Nation, a service that assists contractors with essential tools and guidance.
The two men share a passion for empowering other business owners to reach their goals and have made training an integral part of the Bright Brothers’ operation. “We offer industry-leading training and support to ensure our franchisees are fully prepared for ownership and can dominate their markets,” Clark says. “We believe in continuous education for both personal and professional growth.”
The training process begins with five days at Bright Brothers’ headquarters and includes four days of on-site instruction at the franchisee’s location during the grand opening to ensure a smooth launch.
Additionally, Clark says, the partnership with Contractor Nation allows franchisees access to support services that include a dedicated account manager at Treehouse Marketing, an in-house marketing agency focused on generating high-quality leads for companies within the Contractor Nation network. Training also includes online learning platforms with videos designed to shorten the learning curve, and the School of Entrepreneurship, which is an online program that teaches new contractors and existing business owners how to run their businesses more effectively. “Anyone with the drive to learn, improve and grow can successfully lead a Bright Brothers location. This drive is the most important trait that a Bright Brothers franchisee can have.”
Strong leadership is also essential for successful franchise ownership with Bright Brothers, Clark notes. “Whether that leader is the owner or a capable manager appointed by the owner, growth is impossible without clear direction. That’s why we encourage all of our leaders to go through the School of Entrepreneurship, empowering them to take charge of their future.”
For more information, visit https://www.brightbrothers.com/franchise-opportunities.html.
