Blo Blow Dry Bar and LashKind Welcome Corey Wilde

HireWire - franchise news - Corey Wilde, Blo Blow Dry Bar and LashKind

With Over 25 Years of Experience, Wilde is Set to Spearhead Growth and Integration of New Franchisees in North America

Blo Blow Dry Bar, a leading blow dry bar franchise, and LashKind, a brow and lash brand, have named Corey Wilde vice president of franchise development. In this position, he will focus on integrating new franchise owners and expanding the brands’ North American presence. The franchise development pro brings over 25 years of experience to the role, specializing in international and multi-unit development, lead generation, marketing and prospecting, retail leasing, ground-up retail development, franchise operations and more. 

“I am most excited about the opportunity to contribute to the growth and success of Blo Blow Dry Bar and LashKind in primary and secondary urban and suburban markets. The beauty industry is extremely dynamic. I look forward to leveraging my 25 years in franchise development to build strong relationships with prospective franchisees and create processes to help support brand expansion in both AUV and unit growth. I am eager to play a key role in enhancing the scalability of our brands, creating new business opportunities and contributing to the overall success of the company,” Wilde said. 

Wilde was drawn to Blo Blow Dry Bar and LashKind’s innovative approach to the beauty industry. He notes that Blo’s focus on delivering exceptional experiences aligns with his passion for customer service, and LashKind’s commitment to excellence caught his attention. The opportunity to contribute to the beauty industry, which he describes as “transformative and empowering,” was the cherry on top. 

HireWire - franchise news - Corey Wilde, Blo Blow Dry Bar and LashKind
Corey Wilde is the new director of franchise development for Blo Blow Dry Bar and LashKind.

In a statement, CEO Vanessa Yakobson expressed confidence in Wilde’s abilities. “With Corey’s previous experience, we know he will play a pivotal role in driving our next era of growth. His background and experience in growing brands speak volumes to the value he brings. As we look to the future, we are confident that Corey is the right fit for our leadership team and will deliver positive franchise development results.”

Key Ingredients of Franchise Development

Wilde finds helping entrepreneurs achieve their dreams to be rewarding and something he takes great pride in. In the coming years, he believes technology and digital platforms will play a crucial role in shaping franchise development. “Virtual communication and data analytics will enhance the recruitment process, and the emphasis on sustainable and innovative business practices will continue to drive franchise success.”

In his experience, Wilde believes the key ingredients to franchise development include a recognizable brand, which instills confidence and trust in candidates; clear and transparent communication; adapting to market trends; maintaining a strong corporate culture; and fostering a collaborative relationship with franchisees.

Following Your Passion

Wilde urges aspiring entrepreneurs to research and understand the industry they are entering and the franchise system they’re interested in. To do that, he recommends identifying their passion and aligning it with a brand that excites them. In addition to being dedicated, resilient, and passionate about people, a strong support network is also key to success.

About Blo Blow Dry Bar 

Blo Blo Dry Bar franchise business

Blo Blow Dry Bar has grown to more than 150 locations across North America, since opening its first location in Canada in 2007. The blow dry brand has also evolved by adding makeup services, a membership program and retail products. 

About LashKind

LashKind franchise business

Established in 2023 by the same team behind Blo Blow Dry Bar, LashKind is on a mission to make guests look and feel beautiful by providing fun environments, services and products, while ensuring guests’ natural lashes and brows remain healthy. 

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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