Baskin-Robbins Announces Plans for New Location in Michigan With Franchise Group, TA Treats, LLC

Military Veteran Helps to Expand the World’s Largest Chain of Ice Cream Specialty Shops in the Midwest

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has signed of a single store development agreement with new franchise group, TA Treats, LLC, to develop a standalone ice cream shop in the Okemos area of Lansing, Michigan. The group’s restaurant is planned to open in the beginning of 2018.

TA Treats, LLC, is led by husband-and-wife team Tom and April English. The couple has a rich history of small business ownership and experience managing QSR (quick service restaurant) concepts and convenience store locations throughout Michigan. Tom English worked for years in the public sector, serving in law enforcement, as a cabinet secretary, and as a judge, in addition to completing a tour of duty in Afghanistan.

Due to Tom’s veteran status, he and his wife were able to take advantage of Baskin-Robbins extraordinary incentive program which offers a free initial franchise fee, a $25,000 value, for a veteran’s first shop, and heavily discounted royalty rates for the first five years that the store is open.* Baskin-Robbins continues to add more military veterans to its U.S. franchisee base by offering one of the best financial incentives in the industry.

For additional information, visit the Baskin-Robbins franchising website.

*Details available in the Baskin-Robbins Franchise Disclosure Document

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