Mesa Joined the Privately Owned Food Service and Hospitality Company in 2016
Ballard Brands, an umbrella franchisor of food service and hospitality concepts, has promoted David Mesa to franchise division president, overseeing the growth of Ballard brands PJ’s Coffee of New Orleans and WOW American Eats. Mesa joined Ballard in 2016 and previously served as executive vice president and chief development officer.
“I am most excited about the opportunity to contribute to Ballard Brands’ ongoing growth and success by leveraging my expertise in restaurant franchising. We have a dynamic team ready to implement strategic initiatives that will drive franchisee success and enhance the overall brand experience,” Mesa said.
He credited Peter J. Boylan III, Ballard’s recently retired president and CEO, with his stewardship of the company. “Peter’s visionary leadership has been instrumental in guiding the company to new heights, paving the way to drive us forward by focusing on innovation, providing comprehensive support to franchisees and expanding into new markets.”
Boylan said Mesa’s leadership experience with Ballard, and previously with Planet Beach Franchising Corporation and Allegis Group, will serve him well in his new role. “David is the right leader to continue driving growth within the franchise division. His deep understanding of franchising, strategic mindset and dedication to our brands make him the ideal choice to guide the team into the future.”
‘Empowering Others to Achieve their Best’
Mesa, a Marine Corps veteran, has served in volunteer capacities actively promoting franchising in general, as well as business in his native Louisiana. The certified franchise executive (CFE) is an active member of the International Franchise Association’s franchisor forum and membership committee. He previously served on the Louisiana District Export Council, a private-sector advisory board working to promote the state’s economy.
“Leadership means inspiring and empowering others to achieve their best while fostering a collaborative and inclusive environment,” he said. “My leadership style is characterized by enthusiastic open communication, strategic thinking and a focus on mentorship. I believe in leading by example and supporting my team in reaching their full potential.”
Mesa lives in Louisiana with his wife, Brandi, and their two children, and enjoys music and golfing.
About Ballard Brands
Brothers Paul, Steven and Scott Ballard established Ballard Brands to share their passion for eating, drinking and living with the world. After achieving success as franchisees for PJ’s Coffee, they opened the first WOW Cafe in 2001. Ballard Brands acquired PJ’s Coffee in 2008, expanding the brand to more than 180 locations with more in the pipeline. Brands under the Ballard umbrella include PJ’s Coffee of New Orleans, New Orleans Roast, WOW American Eats (formerly WOW Cafe) and Ballard Hospitality.
