Bad Ass Coffee of Hawaii Promotes Sue Sauer

HW - Sue Sauer, Bad Ass Coffee of Hawaii

Sauer will Help the Brand Reach its Goal of 150 New Locations by 2028

Bad Ass Coffee of Hawaii, a leading coffee chain, promoted Sue Sauer to senior vice president of franchise operations. With this new position, she will oversee the day-to-day operations, franchisee training and development, and focus on creating brand consistency. She joined the coffee chain as vice president of franchise success in 2020. Her promotion comes as Bad Ass Coffee strives to open 150 new stores within the next five years. In addition to Sauer, Bad Ass Coffee of Hawaii also promoted Chris Ruszkowski to Chief Marketing Officer. 

“What I look forward to most is working with our franchisees and creating raving fans in the coffee space,” Sauer said.

She was attracted to Bad Ass Coffee of Hawaii because it presented her with the opportunity to help build and shape the coffee brand from the ground up. She added that although Bad Ass Coffee has been around for over 30 years, it is still new and emerging. “The opportunity to work with a brand that your values align with is fantastic. I believe in a quality product and a family, or ‘ohana,’ culture.”

Sue Sauer, Bad Ass Coffee of Hawaii
Sue Sauer is the new senior vice president of operations for Bad Ass Coffee of Hawaii.

Sauer believes that the coffee franchisor has developed a more forward-looking approach and consistency from location to location – from beverage menu, food menu, mobile app, online ordering, rewards, and more.

Sauer’s Background

Sauer’s first exposure to working with franchisees was in a franchise training role with Wendy’s. During her two decades with the legacy fast-food franchise, she also served as franchise area developer and franchise market consultant. She loves working with a diverse group of franchisees who each bring something new to the franchise system. “Every franchisee is different and provides learning and different challenges to work with. It’s never boring!” 

Seamless Operations

To improve operations, franchisors should create systems, processes and operating procedures that are easily trained, implemented, and replicated, she said. “When executed well, this allows the franchisee to focus on building sales and delivering outstanding customer service.”

About Bad Ass Coffee of Hawaii

Founded in 1989, Bad Ass Coffee of Hawaii is a leading coffee chain that serves seven premium brands from Hawaii and around the world. The coffee franchisor has grown to 24 locations across the U.S., U.S. Virgin Islands and Japan, according to its website.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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