Who Owns the Franchise Customer Review Strategy?
How Franchisors and Franchisees Can Work Together on Reputation Management Imagine this: a disgruntled customer posts a scathing one-star review
Sebastian Aguirre is a senior franchise relationships director at NiceJob, dedicating himself to empowering brands through the cutting-edge reputation marketing software at NiceJob. With 20 years of extensive experience in film production, he has worked for renowned companies such as Netflix, Apple TV, Amazon Studios, and Disney. In production, he served as an Assistant Director, and in post-production, he worked as an editor and projectionist. Throughout his years in the film industry, he gained insights into marketing and sales, gradually making his way into the corporate world. Over time, he became more involved in business and eventually owned his own company, ‘I Luv Coffee.’ Operating in Canada, the company shipped products to North America and abroad.
Sebastian transitioned into the tech world, where he currently works in the franchise sector. It is here that he learned the intricacies of the franchise system and how technology, especially with the use of Google Reviews, can help franchise brands build their online reputation, enabling them to sell more locations and grow into an enterprise. Check out this blog for more insights.
Additionally, he offers virtual keynotes for events and engages in podcast interviews. He believes in educating franchise brands on consumer habit trends and emphasizes how Google reviews play a crucial role in understanding that a robust online reputation is paramount for the success of any franchise in today’s interconnected world.
How Franchisors and Franchisees Can Work Together on Reputation Management Imagine this: a disgruntled customer posts a scathing one-star review
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