Franchise Lead Generation: It Takes a Toolbox
Mark Siebert
October 29, 2023
Utilizing These Tools can Attract Quality Candidates to Your Business To paraphrase an old adage, if your only tool is
Mark Siebert
Mark Siebert is the author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever and The Franchisee Handbook, and a franchise business consultant since 1985. Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. He can be reached at 708-957-2300. Learn more at iFranchise Group.
Adding AI to Your Franchise Business
Mark Siebert
April 24, 2023
Key Benefits of Artificial Intelligence for Franchise Sales and Operations Franchising as a whole tends to embrace new technology more
Franchising Remains a Steadfast Business Model
Mark Siebert
October 4, 2022
An Uncertain Climate Drives Investors to Franchising “Are we there yet?” It used to be the cry of bored children
Summer is Not the Time to Take a Vacation From Franchise Sales
Mark Siebert
July 4, 2022
Savvy Franchisors Can make Headway in Lead Generation During July and August Summer for many franchisors used to mean taking
Is Now the Time to Franchise Your Business?
Mark Siebert
March 7, 2022
Before Jumping Into Franchising, Ask Yourself These Important Questions Your concept outlasted pandemic-mandates and municipal shutdowns, you pivoted and accumulated
The Great Resignation and Impacts on Franchise Organizations
Mark Siebert
January 26, 2022
Thanks to the Great Resignation, franchisors will find new opportunities and challenges in 2022 In 2021, more than 38 million
Selling franchises in the year ahead
Mark Siebert
November 17, 2021
“Should I go into business by myself?” and five other questions the franchisor and its sales force need to address
How Franchisors can Stay the Course
Mark Siebert
September 21, 2021
How to build a franchise system with a measured approach When a company is preparing to franchise its business or
The psychology of today’s post-pandemic franchise buyer
Mark Siebert
July 26, 2021
Understanding the unique concerns of the post-pandemic franchise buyer can help lead to more sales success The franchise industry has
4 Essentials of Quality Control in Franchising
Mark Siebert
May 25, 2021
With strong quality controls in place, franchised locations very frequently outperform company-owned and hired manager-run locations Companies looking to expand
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