Keith Gerson is President of Franchise Operations at FranConnect, a recognized leader in franchise management software. For the past decade, he has worked closely with executive boards and leadership teams that are part of the company’s portfolio of more than 800 brands and 150,000 locations, with a focus on helping franchisors achieve their desired goals in sales, operations, and marketing.
Speed-to-lead is more important than ever for franchise development There’s no denying that franchise sales results took a big hit in
Many franchise sales pros and executives have been closely studying the impact of the pandemic on prospective franchisees and are
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