What Is Franchise Category Creation, and Why Does It Matter?
Abhilasha Mishra
August 23, 2025
Category Design Helps Emerging Franchise Brands Win Trust, Stand Out and Grow Quickly A few weeks ago, I stumbled on
Abhilasha Mishra
Abhilasha Mishra is the founder of Mish Media, a brand positioning agency that helps brands define their category, clarify their narrative and stand out in competitive markets. She is also the host of Business Escapades, a top-ranked podcast on branding and positioning, where she interviews private equity investors, award-winning franchise founders and best-selling authors who are shaping the future of franchising. The show has ranked in the top two globally for branding and positioning and in the top 20 on YouTube, according to Favikon.
Based in Paris, Mishra brings years of experience as a marketing consultant, advising founders across tech, franchise, and service industries. Her insights reach a global community of more than 300 founders focused on using positioning to grow their brands.
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