Assisted Living Locators Looks Forward to Continued Growth

Assisted Living Locators

With the backing of Executive Home Care, the Senior Placement Franchise Will Expand its Footprint

In 2003, Assisted Living Locators CEO and founder Angela Olea launched the senior placement brand in her hometown of Phoenix with a mission to help families face the uncertainty of caring for aging parents. As a registered nurse, Olea saw firsthand how difficult and emotional senior care decisions could be, and she knew that she could help provide a solution. The business took off, and in 2006, Assisted Living Locators became the first placement franchise in the U.S. Fast forward to today, and there are 125 Assisted Living Locators franchises in the U.S.

Assisted Living Locators’ Strategic Partnership

In August 2022, Assisted Living Locators was acquired by Executive Home Care, a senior care brand backed by private equity firm The Riverside Company. The strategic partnership expands the company’s footprint and offers more possibilities for franchise owners.

Angela Olea, Assisted Living Locators
Assisted Living Locators founder and CEO Angela Olea

“With our acquisition we have the opportunity to leverage the expertise of their teams to move Assisted Living Locators to new levels of customer service and quality care,” Olea says.

As she built the franchise system, she kept her sights set on sustainable growth and franchisee success. She attributes the brand’s steady growth to solid senior leadership, proven processes and a great support team. “We have created a franchise culture of sharing best practices, and it is a badge of honor when we see the student become the teacher.”

For more information about the Assisted Living Locators franchise, visit

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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on franchising news and helps Franchisors spread the word about their brands.
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