Hillman Leads Franchise Development for the In-Home Senior Care Brand Amid its Expansion
The California-based Always Best Care Senior Services franchise has named Todd Hillman vice president of franchise development. Hillman applies more than 20 years of experience in franchise sales, development and operations to lead the in-home senior care company’s expansion across key markets.
“I’m excited to build on the strong foundation already in place and drive the brand into new, high-potential markets,” Hillman said. “My focus is on refining our messaging, expanding broker relationships and strategically growing our presence in underrepresented states. This brand has the infrastructure and track record to double its footprint, and I’m here to help make that happen.”
He cited Always Best Care’s established reputation, strong franchisee support structure and welcoming culture as major selling points for joining the brand. “After meeting the leadership team and learning more about the brand’s 28-year legacy, I knew it was the right fit. The tenure and commitment of the staff, some with 15-plus years of service, spoke volumes.”
Hillman has served in franchise development roles with Massage Envy, Hammer & Nails, Wow Wow Hawaiian Lemonade and Central Bark. He also has personal experience with senior care, as his mother and in-laws needed more assistance as they aged, he said.
Hillman also has been a franchisee with National Property Inspections. “My opening day was Sept. 11, 2001,” he said, referring to the date of terror attacks that left thousands dead and injured in New York, Washington, D.C., and Pennsylvania. “While it was a turbulent time nationally, it taught me the true value of franchising: You’re in business for yourself, but not by yourself. That experience lit a fire in me to help others navigate franchise ownership.”
Jake Brown, president and CEO of Always Best Care, said Hillman’s experience enables him to make valuable contributions as a member of the leadership team. “His deep expertise in franchise development, combined with his personal understanding of the importance of senior care, makes him the perfect fit to lead our next phase of growth,” Brown said.
Collaborative Leadership Style
Hillman said his leadership style is driven by collaboration, timeliness and transparency. “I’m a firm believer in equipping teams with the right tools and then getting out of the way so they can do their best work. In this role, that means supporting both my internal team and our franchisees while continually analyzing data, refining our processes and staying open to innovation.”
In his free time, the grandfather of nine children enjoys going on road trips through his native Tennessee’s scenic towns and discovering great local restaurants.
About Always Best Care Senior Services
Founded in 1996, Always Best Care Senior Services provides non-medical, in-home care and assisted living placement services. The brand is focused on expanding its footprint in key markets in Florida, Texas, Oklahoma, Georgia, Arizona, Missouri, Nevada, Oregon and Washington.
