Advantaclean CEO Shares Lessons Learned From Appearance on Cbc’s Undercover Boss

After a schedule change derailed his planned reality television debut last year, the CEO of AdvantaClean Systems Inc. appeared on an episode of CBS show Undercover Boss that aired on January 11. The episode featuring entrepreneur Jeff Dudan and his Huntersville-based business was initially slated to be released last May as the series’ season finale, but the installment was not aired as scheduled.

The episode featured Dudan, disguised as an employee named “Dusty,” crawling into tight spaces under houses, cleaning filthy air ducts and wading in to clean up a water damaged home — all while receiving unfiltered feedback from workers about the company and Dudan himself.

Dudan reported the experience was both exhausting and rewarding, with travel and long hours.

“After a while, you get used to the cameras, and you learn to throw yourself into the experience at hand,” Dudan said in the May 2016 interview. “I would definitely do it again.”

“What we learned was meaningful and will definitely help us as we open new markets with more outstanding AdvantaClean franchise business owners,” he said.

AdvantaClean offers environmental services for residential, commercial, institutional and governmental properties, including emergency water or mold removal and air duct cleaning. Dudan, a native of the Chicago area who played football at Appalachian State University, launched the business in 1994. It has since grown to include 222 franchised territories operating in 31 states, according to a recent news release from the company.

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