Burbano Joined the Advertising Agency in 2021
Curious Jane, a national advertising agency specializing in franchise and multi-location brands, has promoted Gloria Burbano to president. Since joining the advertising agency in 2021, Burbano has served as national account director, senior director of client services and chief strategy officer.
“I’ve always loved agency life because every day brings a new challenge, a new industry to learn and a new opportunity to solve problems creatively. Curious Jane has all of that, along with a culture that encourages collaboration and continuous learning,” Burbano said. “Since joining, I’ve had the opportunity to watch the agency evolve in some really exciting ways. Every year, we’ve become stronger, smarter and more focused on how we create value for our clients. We’ve expanded our capabilities, deepened our expertise in franchise and multi-location marketing and continued to raise the bar for the work we deliver. Growth in an agency never really stops, and that’s one of the things I love most about being here.”
She focuses on helping brands navigate an increasingly complex marketing landscape. “Consumer expectations are changing, technology continues to evolve and franchise systems need partners who can connect brand strategy, local marketing, creative, media and data into one cohesive approach. That’s where I believe Curious Jane is uniquely positioned to continue making its mark.”
Prior to joining Curious Jane, Burbano served in various marketing roles at Medi-Weightloss, a medically supervised weight-management franchise. She also has extensive account management experience. “One of the biggest advantages I’ve had throughout my career is seeing franchising from multiple perspectives,” she said. “I’ve worked on the client side, where I experienced the day-to-day realities of growing a franchise system, and on the agency side, where I’ve partnered with brands across a wide range of industries to solve complex marketing challenges. That combination has helped me better understand what clients need, not just from a marketing perspective, but as business partners.”
Lora Kellogg, founder and CEO of Curious Jane, said Burbano has played a key role in shaping what the agency has become. “She is an exceptional leader who combines strategic vision with operational excellence and an unwavering commitment to our people and clients. As we continue to grow, this leadership structure allows us to expand thoughtfully while continuing to deliver exceptional work,” Kellogg said.
For Burbano, leadership is about fostering an environment where people can do their best work. “I’ve also learned that the best leaders stay connected to both their teams and their clients. I never want to lose sight of what our people are experiencing or what our clients need. My philosophy is simple: Lead with transparency, treat people with respect, stay curious and never stop looking for ways to improve.”
When Burbano is not talking about strategy and marketing, she’s usually planning her next trip, spending time with her husband and their goldendoodle, Ace, or binge-watching a good true crime documentary.
About Curious Jane
Curious Jane partners with franchise and multi-location companies to accelerate growth through integrated advertising, media, creative, PR and digital solutions.
