The Annual Franchise Consultant Awards Celebrate Passion, Innovation and Excellence
The International Franchise Professionals Group (IFPG) celebrated the best in franchising with its 2025 IFPG Consultant Choice Awards, held during the organization’s annual IFPG Retreat in Hollywood, Fla., last week.
Now in its second year, the peer-voted IFPG Consultant Choice Awards have quickly become one of the most anticipated highlights of the Retreat. They recognize the people and brands who inspire, innovate and embody the true spirit of franchising.
This year’s honorees ranged from emerging and established brands to passionate newcomers and seasoned franchise pros who continually raise the bar. The 2025 Retreat was the most successful in IFPG’s history, drawing more than 800 members from across the country for three days of learning, networking, and fun.
The Retreat’s theme, “All In,” was chosen to reflect the passion and commitment that fuel the franchise community and the drive of the award winners themselves. “Our members truly go all in,” IFPG President Red Boswell said. “They pour their hearts into supporting candidates, brands and each other. That passion is what makes IFPG so special.”
With approximately 1,500 members, IFPG brings together franchise consultants, franchisors and suppliers who share a love for franchising. The annual Retreat is the group’s biggest networking event and one of many ways IFPG helps its members connect, collaborate and build lasting relationships.
“The excitement around the Consultant Choice Awards has been incredible,” said IFPG Chief Operating Officer Matt Otskey. “Our consultant members love having the chance to recognize their peers and partners. With so many amazing members doing outstanding work, receiving one of these awards is truly an honor. What makes them even more special is that they’re chosen by the consultants themselves — the people who work closely with the brands every day.”
Each year, IFPG consultants cast their votes before the event to honor individuals and brands that exemplify excellence, innovation and teamwork within the IFPG community. Boswell said the awards are a celebration of relationships and trust. “These winners reflect the heart of franchising,” he said. “They go above and beyond to innovate, collaborate and make our community stronger.”
Otskey agreed, adding that the Consultant Choice Awards highlight what makes IFPG unique. “This event is about celebrating people who lift others up,” he said. “It’s about recognizing the passion and hard work that fuel success across our entire network. The 2025 award winners truly embody what it means to be ‘All In.’”
2025 IFPG Consultant Choice Award Winners
Passion Award — Josh York, GYMGUYZ
The IFPG Passion Award honors individuals who exemplify unwavering dedication, enthusiasm and love for their brand.
This year’s recipient, GYMGUYZ founder and CEO Josh York, embodies those very qualities. GYMGUYZ, a leading in-home personal training franchise, brings customized fitness programs directly to clients’ homes, offices or parks. York — who also earned the Passion Award in 2024 — is known for his relentless energy and commitment to helping others achieve success through fitness and franchising.
Star Award — REP’M Group
The IFPG Star Award recognizes the top franchise sales teams for their responsiveness, professionalism and brand knowledge.
Recognized for its commitment to responsible growth and partnership, REP’M Group (pictured above) continues to raise the bar in franchise development. Known for its energetic, get-it-done attitude, the full-service firm combines strategy, real estate, construction and marketing expertise to guide brands through every stage of expansion.
Extra Mile Award — Amy Schlosser, Floor Coverings International
The IFPG Extra Mile Award celebrates a franchise development professional who consistently goes above and beyond their regular duties, demonstrating exceptional dedication and commitment.
Beloved throughout the IFPG network for her warmth, professionalism and unwavering support, Amy Schlosser of Floor Coverings International stands out as a true team player. A two-time Extra Mile Award winner, Schlosser is known for her exceptional dedication to franchisees and consultants, always going above and beyond to help others succeed. The leading flooring franchise brings a mobile showroom directly to customers’ homes, delivering convenience and personalized service.
Most Innovative Brand Award — WOW Windowboxes
The IFPG Most Innovative Brand Award recognizes brands that push the boundaries of creativity, technology and customer experience.
This year’s recipient, WOW Windowboxes, is redefining outdoor décor with its creative flair and cutting-edge approach. The brand transforms homes and businesses with custom-designed window boxes and planters, using maintenance-free materials and a forward-thinking franchise model that’s setting new standards across the industry.
Don’t Judge a Brand by Its Cover — Bio-One
The IFPG Don’t Judge a Brand by Its Cover Award honors brands that defy first impressions. They are the unsung heroes and the hidden gems that operate beneath the radar.
Built on empathy and service, Bio-One goes beyond cleaning — it restores peace of mind. The crime and trauma scene cleaning franchise delivers essential biohazard cleanup services with professionalism and care, earning its place as a standout in franchising.
Team Player Award — FranFund
The IFPG Team Player Award celebrates those who embody the true spirit of camaraderie, cooperation and partnership.
This year’s recipient, FranFund, embodies team spirit through its collaborative approach and strong support of the IFPG community. Led by President Sherri Seiber, a respected mentor and trusted partner in franchising, FranFund offers comprehensive funding solutions for franchises and small businesses — including SBA loans and 401(k) rollovers. The company has become a go-to resource for consultants and franchisors alike.
The Top Emerging Brand Award — Puddle Pool Services
The Top Emerging Brand Award celebrates promising new franchise brands with strong potential, innovative concepts and a forward-thinking approach.
Puddle Pool Services, is making waves in the home services sector with its fast-growing pool maintenance and cleaning franchise. Offering year-round service and a scalable business model, the brand stands out for its commitment to customer care and franchisee support — qualities that have quickly made it a rising star in franchising.
Top Evolving Brand Award — Payroll Vault
The Top Evolving Brand Award honors franchise brands that demonstrate adaptability, growth and continuous improvement.
With its forward-thinking approach to payroll and workforce management, Payroll Vault stands out as this year’s recipient. The brand provides outsourced payroll and HR solutions for small businesses, and its focus on innovation and technology has driven strong growth in the financial services sector.
Top Mature Brand Award — Alloy Personal Training
The Top Mature Brand Award recognizes established franchise brands that have demonstrated longevity, trustworthiness and continued relevance.
This year’s winner, Alloy Personal Training, continues to shine in the fitness industry. The brand offers customized programs that combine small-group and one-on-one coaching, all built on proven, science-based methods. Known for its steady growth and strong reputation, Alloy remains a trusted and respected name in fitness.
Loyal Partner Award — Franchise FastLane
The Loyal Partner Award honors a franchise company that’s always there — year after year, event after event. It celebrates a loyal partner that embodies heart, energy and a genuine appreciation for the IFPG community.
Franchise FastLane earned this year’s honor in a new award category recognizing loyal partners within the IFPG community. The company helps franchisors grow responsibly and is known for its professionalism, integrity and teamwork.
