6 Reasons This Up-and-Coming Brand Is a Smart Pick for Franchisees Who Value Health and Support
Movita Juice Bar is a brand with a plan. Movita is building a coast-to-coast network of franchisees who are dedicated to serving beverages, bowls and healthy toasts that are as delicious as they are nutritious. Franchise leaders have covered every angle to set up owners for success, co-founder and CEO Raul Rodriguez promises.
Movita – the name combines “more” with “vita,” the Latin word for life – has been refining its business model for a decade and franchised its first unit in 2023. Rodriguez identifies six key attributes that have helped the juice bar franchise brand grow steadily to 82 units today.
1. Innovative, Health-Focused Concept
Nutrition rules at Movita. “Our focus and commitment to health and clean ingredients make us different from other juice bars. When we develop a new recipe, we consider the ingredients and balance nutrition and taste. For example, we make our own almond milk in-house with only almonds, no preservatives. Our protein is our own formula that is all-natural. We do not use sugar; we use only organic agave nectar because it is low-glycemic. We take care of our customers by not only watching their carbs and calories, but also by making sure they’re not consuming highly processed foods.
“We don’t want people to feel that by eating healthy they are making a sacrifice, or else it can be a short-lived practice. Once we have some recipes that pass the taste test, we make sure that all the ingredients also pass the health test with in-house and external nutritionists.”
This wholesome approach aligns with Americans’ desire for healthful eating, according to Statista Consumer Insights. About half of Americans say they strive to make healthful food choices, with 58% of baby boomers (born 1946-1964) crediting themselves as choosing nutritious foods, while 44% of Generation Z (born from the late 1990s to the early 2010s) claimed that they eat with an eye to healthful food choices, Statista says. These demographics support the thesis that wellness brands have an edge in the marketplace.
2. Extensive Franchisee Support
The juice bar franchise provides early assistance with site selection and lease negotiation, following up with a full menu of training. “We’ve developed Movita University, which offers dozens of videos and guides that cover every aspect of running a store successfully,” Rodriguez says. “These are great training tools and they’re available as new staff trainings for all franchisees. This ensures the information is consistent, and it saves the franchisee a lot of money because more than 50% of the training can be done remotely. We also do in-store training, including grand opening training, along with ongoing training. We have communication apps, regular store operator meetings and bulletins with best practices guides, too.”
Beyond that, he says, is Movita’s robust marketing support. “The engine of a business is marketing, and we have dedicated people to assist franchisees with local marketing initiatives to maximize their exposure and success potential.”
3. Scalable Model
To facilitate expansion, the Movita Juice Bar franchise has standardized many processes along with the brand’s education and training. The knowledge that applies at the first location transfers directly to subsequent franchises. “We also have a strong partner for our food distribution and supplies to the stores,” Rodriguez says. And scaling is already happening, he says: “Some of our franchisees are now opening more stores.”
4. Community Involvement
“We are all in this together. America ranks worst in obesity, diabetes and poor health. Almost every family is battling these problems and wants to make a positive change,” Rodriguez says. “We let them know we can help by participating with schools, community events, cancer prevention groups and more. We sponsor the American Cancer Society and Susan G. Komen [an organization that combats breast cancer] and its walks or runs. We just set up a booth in the Los Angeles Marathon, and we participate in local health fairs. There are a couple of private schools where parents organized a healthy-eating day – many times school lunches are not great – so they order Movita bowls once a week for their children.”
5. Strong Leadership
Rodriguez has 15 years of restaurant consulting experience to go along with master’s and bachelor’s degrees in business. “We also have people with expertise in logistics, operations, development and other business skills. Our team has been chosen so that it can meet all of our franchisees’ needs as we grow.”
6. Work-Life Balance for Juice Bar Franchisees
“After working as a restaurant consultant, I know the busiest days are typically Thursdays through Sundays, late afternoons and almost all holidays. This means restaurant operators miss many family gatherings and celebrations,” Rodriguez says. “At Movita, our busiest days are Mondays through Thursdays,” which gives operators the flexibility to attend more family events, which tend to be concentrated on weekends.”
Movita Franchise Opportunity
Rodriguez sees the Movita Juice Bar franchise as an up-and-coming brand that pleases franchisees as well as customers. For more information about the Movita franchise, which has territories available in every state, click here.
