10 Feet Tall and Invincible

That was the response of a close friend on a conference call 2o years ago when he was asked how he was doing.  I can’t even begin to tell you how many times I have thought of that phrase and how to achieve the mindset he outlined in so few words.

All these years later I have figured out how to start my day with that feeling, operate all day in it and how to use it to drive my business strategy.  Today I will teach you what I do and you can modify it into what works for you.

There are several online programs or coaches that proffer a systematic micromanagement of your day to reach financial success.  They say to get up early and start with your to-do list then do paperwork, then make countless calls to anyone that will listen to you, then at the end of the day back to paperwork and admin duties and at some point along that timeline you can wave to your kids as they go to school.

Every time I see these programs it just seems like the plan is to work three times as hard to make twice the money.  I don’t get it…

Why work that hard and miss life?  Has your child or spouse ever looked and you and said “I wish you worked more”?

Time and time again I talk to people that have been successful in their work roles only to have as their biggest regret that they have missed out on so many of the important times with their family, friends or the activities that they enjoy.

If a comet was headed towards earth and there was a clear picture of the time you had left, would you have any regrets?  What would you do in those final days?  Would you be working three times as hard to make twice the money?

I suspect your priorities would change and you would focus on family, friends and things you love to do.

Being wealthy is far better than being rich, and wealth comes from the joy you have in how you live.  But yes, you need money to have freedom.

Here is my approach to work and life as of today (always subject to update):

I get up early just like the online programs say, but it is not to do paperwork.  I spend some time with our dogs, have a cup of coffee and figure out my top few priorities for the day so I can fill in the less important activities around them.  Then it is off to the gym for a workout but while I do a boot camp workout you could run, walk do yoga or meditate.  Find your zone to get healthy and be able to fully participate in work and with family.

Whatever you do to start your day you are looking for these results before you begin your work:

  1. A calm and quiet zone to determine your top priorities and find focus
  2. A stress reliever to unwind before going into higher stress situations
  3. Spend time with your family, dogs or whatever helps put you in a mindset of giving to others

I have worked from a home office for years, but in the end that has the same rules as a regular office or retail/restaurant location.  There is a time when the day begins in your work.  Wherever you are that must be honored if you are in your work zone.  You can no more be at work focused on play time than you can be at play time focused while working.  My office opens officially at 9AM.  Of course, I do work before that and after hours, but those are not planned or guaranteed that I will be at my desk.

During those hours book a little extra time on your most important money making conversations, you never want to rush the relationships that put food on your table.  If the call ends early you will have smaller tasks that you can back-fill with.

Your top work priorities should be those that bring in revenue; if you don’t have time for admin work then hire someone to do that. 

Along with revenue calls you should find time every day for one peer, cheer leader or personal growth call.  This should be something that you find value in, that makes you better for your clients or team and could be anywhere from fifteen minutes to an hour depending on your schedule. 

If you own a franchise at least one of those calls each week should be with someone at the corporate franchise office.  If you don’t have specific questions for someone at corporate then call somebody you have never spoken to there and ask them to tell you about their role with the company.

The ultimate goal of my approach to business is not to work three times as hard to make twice as much, but rather to work half as hard and makes three times as much.  I am a business owner, not an employee and have some very unfair advantages in that approach.  I get to leverage money, time and resources to do more with less time.  All franchise and business owners have access to at least some of these advantages.

To leverage into greater success I hire service providers that complete certain tasks, contractors that complete other tasks and when there is a long term role to play that is not currently covered we add an employee or two.  Leveraging resources to get the lower tasks covered leaves me free to focus on making sure money is coming in the front door. 

Last but not least, spend 80% or more of your working time on the projects, deals and people you really enjoy working with.

Now when I hop on a conference call and someone asks how I am doing… “ 10 feet tall and invincible!”

What will your success story be?  Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both start-up and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980.


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