MSA provides domestic and international franchise advisory services to franchisors, companies seeking to establish franchise and licensing systems and attorneys seeking litigation support and expert witnesses.
Our straightforward, practical approach to problem solving has earned us the reputation of being able to deliver strategies that can be effectively implemented by our client's personnel.
Established franchisors recognize MSA background as both franchisors and franchisees and our experience in branding, retailing, marketing and finance provide them with a team of advisors who have the practical experience necessary to implement leading edge strategies to improve their systems performance.
We have been fortunate in the recognition that the franchising community has bestowed on us. With pride we believe it is because of our reputation for excellence that we have been able to garner the respect of our clients and peers.
Michael H. Seid is the founder and Managing Director of MSA. He has over 25 years experience as a Senior Operations and Financial Executive or Consultant for companies within the franchise, retail, restaurant and service industries as well as having been a franchisee.
Michael is a frequent speaker at programs for the International Franchise Association, universities, retail and professional organizations. He has written numerous articles on franchising, is often quoted and interviewed in the media and is on the Board of International Franchise Association. Together with Dave Thomas, Founder of Wendy's, Michael is the co-author of Franchising for Dummies, which is now in its second edition.
Michael is on the board of CFWshops, a 65 unit franchisor established to provide clinical services and essential medicines to the poor in rural Kenya. He is also a co-founder and serves on the board of Healthguard (Uganda) an innovative franchise approach to Indoor Residual Spraying (IRS) expected to reduce Malaria rates by up to 80% in communities where it will operate. MSA will be developing commercial business format franchisors in developing countries to improve the human condition and have a world changing impact on poverty, diseases and economic development.
MSA provides unparalleled personal service to our clients. Our expertise in the design, development and operation of domestic and international franchise, restaurants and retail systems is our hallmark.