November 23, 2010 - Maui Wowi Hawaiian, the premier destination for authentic Hawaiian coffees and smoothies, salutes the men and women who have served in the U.S. military by offering a 10% discount of the franchise fee and is honored to be supporting the efforts of the International Franchise Association's VetFran program. Maui Wowi Hawaiian has been a part of the VetFran program since 2006, and has awarded dozens of franchise discounts to men and women in all branches of the military. The VetFran program allows veterans the flexibility to define their own transition to civilian life through a variety of franchise models built around the company's world-renowned coffees and smoothies.

"Giving back to the men and women who have honorably served in our armed forces, was an easy decision for Maui Wowi Hawaiian. Offering a franchise fee discount is just one of the ways we can show our gratitude and support,” said Michael Haith, the Big Kahuna of Maui Wowi Hawaiian. “Our veterans have earned the right to the American dream and the IFA VetFran program makes it easier for veterans to begin living that dream.”

"The discount we offer is our humble way of saying thank you to our veterans and it does help them, but it goes well beyond that," says Erin Hicks, Vice President for Maui Wowi Hawaiian. "We've got an instant trust and respect for each other, which goes a long way in the world of franchising. Immediately they know we are on their side and that we really want them to succeed."

About IFA, VetFran Program

Nearly 400 franchise companies currently are part of the VetFran program. VetFran is supported through partnerships with many governmental and business groups. In 2002, the IFA and the U.S. Department of Veterans Affairs initiated an alliance to jointly promote the VetFran program. The IFA also works with Congress, the U.S. Small Business Administration (SBA) and various military organizations to identify and assist veterans interested in purchasing a franchise business. To learn more about the VetFran program, visit www.vetfran.org.

About Maui Wowi Hawaiian

Maui Wowi Hawaiian is the only franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle merchandise. Founded in 1982, Maui Wowi Hawaiian has experienced tremendous growth to include nearly 600 franchised units in its worldwide franchise ’Ohana, or family. Maui Wowi Hawaiian has partnered with IFA’s VetFran program to offer discounts to our military men and women serving in the armed forces. Flexible business models and low cost investments make the concept truly unique. For more information, please visit www.mauiwowi.com/franopps.

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